photography Bethany Garvey with bCaptured Photography
model Lexi Placourakis, FORD rba/Heffner/True & Kim Dawson
hmua Adrianne Brees
stylist Jessica Edmund with J Petite
fashion designer & wardrobe Lana Gerimovich with Alis Fashion Design
jewelry Alixandra Collections
words Shaena Augustin-Morris
Location Arizona Grand Resort & Spa
No limitations, no opposing voices, and most importantly no rules.
We are constantly hearing from top designers that sizes end at 12. Sometimes 14. Only thing is 14 is smaller than it was years ago. Realistically, frustration envelops our hearts every time We try to fit into that final size, hoping that We won't have to do the long walk from the dressing room empty handed because nothing we chose fit nicely enough for our natural curves. We only hope that the runway style of choice will compliment our bodies instead of leaving us ashamed that we have them.
What if the designer chose you with no limits, and rules on how your body should look? What if the designer’s motif is to make you feel good instead of rejected. See, Fashion was and still is about expression of self and looking damn good while in that art form. We should never feel like we can't fit into ourselves because we can't fit into our designer labels.
Alis Fashion Designs own Lana Germovich has made it so that the everyday woman who just so happens to confidently juggle life as a fashionista, mother, business guru and everything in between can enjoy the catwalk of her own runway. With their motto as a mantra, we embrace "being confident and accepting who you are and the body you have! "
Lana wants more women to embrace their bodies and realize that bespoke clothing exists to help them look their best. Her designs show the passion behind the scene.
The goal this season is to help spread a message of self-confidence and self-acceptance in ALL women. More designers are putting beauties with real bodies in their garments. If you go in popular stores like H & M you see more "conscious" clothing. This is a movement that is definitely taking hold of the fashion industry. Keep in mind that " real bodies" doesn't just mean " plus size". It means accurate.
Alis Fashion design caters to all shapes and sizes because we as women come in so many different packages. It is for this very reason that Lexi PLacourakis was chosen as the muse of the hour. Standing at 5’11, she has taken the body positive world by force. She is helping bring confidence to a lot of women who never thought it was possible to see someone like themselves in magazines, in commercials, and on the big screen. It’s happening in a time where acceptance of self is exactly what the world needs. Here’s to being the change you want to see in the world, Lana and Lexi! - PQ