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PQs Rogue


photography Sparrow Photography

model Candice Yue

hmua Tracey Le

A couple of weeks ago, my husband’s company implemented a company-wide 85 percent all-black dress code. There were two key reasons behind this decision.

The first was a branding reason: some of the business units already had this policy in place, and best marketing practices suggest that coherence and consistency are essential in how a brand presents itself to the outside world. So black is now a company-wide color and the team reflects a unified look and feel to partners and vendors.